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Sahil Arora

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Sahil Arora
Sahil Arora
Image: no public image; placeholder illustration, memecoin.wiki
rolecelebrity token promoter
known forJENNER, JASON, IGGY, the celebrity coin wave, X ban

Sahil Arora is a promoter accused by multiple celebrities and on chain investigators of running pump and dump schemes through celebrity meme coins in 2024.

Contents
  1. 1 Method
  2. 2 Iggy Azalea and the fake launches
  3. 3 Ban and self presentation
  4. 4 Legacy
  5. 5 References

Sahil Arora is a token promoter who became the central villain of the mid 2024 celebrity coin wave on Solana. Multiple celebrities, including Caitlyn Jenner, Jason Derulo, Rich the Kid, and Iggy Azalea, publicly accused him of using tokens tied to their names to run pump and dump schemes; Arora has publicly boasted about his profits while rejecting the scam framing. All characterizations of wrongdoing in this article are allegations reported by crypto media and by the celebrities involved.

Method

According to reporting by The Block, Cryptonews, and The Defiant, Arora positioned himself as a middleman who launched tokens on behalf of celebrities, arranged their promotion, and held large allocations at launch. In the alleged pattern, the celebrity's first posts drew buyers, after which wallets attributed to Arora sold into the demand and, in some cases, withdrew liquidity. The JENNER token, promoted by Caitlyn Jenner in May 2024, reached about a 42 million dollar market capitalization before collapsing to under 650,000 dollars; Jenner's camp subsequently accused Arora of dumping. Wallets that on chain observers attributed to Arora held roughly half the supply of Jason Derulo's JASON token and were reported to have sold almost everything for about 180,000 dollars in profit after Derulo's first promotional post.

Iggy Azalea and the fake launches

Cointelegraph reported that Arora posted fabricated screenshots implying involvement in IGGY, a token themed on the rapper Iggy Azalea, who publicly distanced herself from him and later launched her own MOTHER token while calling him out on X. The investigator Roxo, cited by Cointelegraph, also identified Arora as the operator behind a series of supposed celebrity account hacks that promoted short lived tokens, alleging the celebrities' accounts had in some cases been rented rather than hacked; Arora's role in those incidents remains an allegation.

Ban and self presentation

In June 2024, X banned Arora's account amid the scam allegations, an unusually direct platform response covered by The Block. Around the same time he gave an interview to The Defiant in which he said making millions off celebrity meme coins took, in his words, a lotta brain, with the outlet reporting rumors that he had made about 3 million dollars dumping celebrity tokens. He has continued to deny that his conduct constituted fraud.

Legacy

Arora predates the more industrialized operations later associated with figures like hayden davis, but the template is recognizably his: a famous face, a prefunded supply, and retail as exit liquidity. Within the trenches, celebrity launches after mid 2024 were routinely greeted with the question of who the Sahil was, an indication of how completely the episode taught the market to look for the operator behind the account.

References

Category: People