Propose an edit: YZY

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Title Category One sentence summary Infobox, one "key: value" per line Article body, markdown, use [[wiki links]] and end with a ## References section

YZY, branded YZY Money, is a [[Solana]] token launched on August 20, 2025 by the artist Kanye West (Ye). Arriving eighteen months after the [[celebrity coin wave]] and seven months after [[official trump]], it was the largest celebrity token debut since the Trump launch, and its collapse within days became one of the defining wealth transfer events of the late cycle.

## Origin

Ye had a long ambivalent history with crypto, having publicly refused coin offers in 2024 and having had his account linked to earlier rumored launches that never materialized. The real launch came with YZY, presented as the currency of a planned Yeezy Money payments ecosystem, including a branded card, rather than a pure meme. The token deployed on Solana with a structure that concentrated the overwhelming majority of supply with the project: the analyst Conor Grogan estimated that insiders controlled over 94 percent of supply at one point. Trading opened in a frenzy, with the price up thousands of percent within hours of the contract going live.

## Market history

The Block and Bitcoin.com reported YZY surging to roughly a 3 billion dollar market capitalization on launch day, August 21, 2025, with the price briefly hitting about 3.16 dollars, up around 6,800 percent from its opening prints. The reversal began within hours. The token fell about 74 percent from the peak on day one and was down roughly 80 percent within a week, stabilizing far below launch levels. Bubblemaps found that of about 70,200 wallets that bought the token, more than 51,800 lost money, including three traders who each lost over 1 million dollars, while one early insider wallet was reported to have cleared 1.5 million dollars in quick trades. Sniper wallets and pre positioned insiders were widely alleged in coverage to have captured the launch, allegations the project did not answer in detail. The token spent the following year in decline, and the promised payments ecosystem had not restored its valuation as of 2026.

## Cultural impact

YZY is remembered in [[the trenches]] as the celebrity coin era's late, brutal encore: proof that even after [[libra]], [[hawk]], and the 2024 wave had made the playbook notorious, a large enough name could still summon billions in hours, and that the outcome for buyers had not changed. The Bubblemaps loss figures became standard ammunition in arguments that celebrity launches are structurally extractive regardless of stated utility. Coming months into the slowdown that preceded the [[2026 memecoin winter]], YZY is often cited as the moment the market's remaining faith in top down celebrity tokens burned off, leaving the field to community coins and platform metas.

## References

- https://news.bitcoin.com/kanye-wests-yzy-meme-coin-crashes-hours-after-3b-launch-amid-insider-manipulation-claims/
- https://www.theblock.co/post/367871/kanye-west-yzy-solana-token-metamask-musd-stablecoin-jpmorgan-ethereum-bitcoin-more
- https://www.bitget.com/news/detail/12560604935530
- https://en.cryptonomist.ch/2025/08/23/yzy-crypto-prediction-is-kanye-wests-solana-meme-coin-launch-dead/

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