Propose an edit: Mog Coin

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Mog Coin is a [[meme coin]] on Ethereum built around the internet slang term mogging, meaning to dominate or outshine someone so completely that they are "mogged." Launched in July 2023, it described itself as the internet's first culture coin and became one of the defining Ethereum memes of the 2024 cycle.

## Origin

MOG launched in July 2023 during the depths of the bear market with a supply of 420.69 trillion tokens, echoing the meme numerology popularized by [[Pepe]]. Rather than a single mascot, the project adopted an aesthetic: the crying laughing joycat emoji, sunglasses, and a relentlessly ironic posture in which holders claimed to mog every other community. The term itself comes from looksmaxxing and bodybuilding forum slang, where AMOG originally meant alpha male of the group. The token spread through Crypto Twitter as an in joke about status itself.

## Market history

MOG traded at a market capitalization of about 50 million dollars in February 2024 before the meme coin bull market carried it to over 475 million dollars by mid March 2024. Momentum returned in late 2024. In November 2024 Coinbase announced a spot listing, and MOG jumped about 20 percent, approaching a 1 billion dollar market capitalization and briefly entering the top 100 cryptocurrencies. Its all time high price of about 0.000004 dollars came on December 6, 2024, a market capitalization of roughly 1.5 billion dollars based on its circulating supply. The token fell hard through 2025 and 2026. By August 2026 CoinGecko showed a market capitalization near 36 million dollars, about 98 percent below the peak.

## Cultural impact

MOG demonstrated that a meme coin could be built on a vibe rather than a character, an approach later echoed by attitude coins across [[the trenches]]. Its community exported the mog vocabulary into mainstream crypto discourse, and its rise alongside [[Pepe]] and [[Brett]] made 2024 the peak year for Ethereum and Base meme culture before attention rotated to [[Solana]] and [[pump.fun]]. It also became a standard cautionary reference for how far culture coins can retrace once the culture moves on.

## References

- https://finance.yahoo.com/news/mog-coin-surges-20-coinbase-081702842.html
- https://decrypt.co/240841/mog-coin-sets-new-all-time-high-and-briefly-breaks-into-top-100
- https://coinmarketcap.com/academy/article/mog-coin-surges-20percent-after-coinbase-announces-listing-approaching-dollar1-billion-market-cap
- https://www.coingecko.com/en/coins/mog-coin

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