Keith Gill

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Keith Gill
Keith Gill
handle@TheRoaringKitty
roleretail trader, streamer
known forGameStop, the May 2024 return, the GME on Solana wave

Keith Gill, known as Roaring Kitty, is the GameStop trader whose May 2024 return from three years of silence sent an unaffiliated GME tribute coin on Solana up roughly 1,900 percent.

Keith Gill is an American former financial analyst from Massachusetts who, as Roaring Kitty on YouTube and DeepFuckingValue on Reddit, led the January 2021 GameStop short squeeze and testified before Congress about it. He has never publicly touched a cryptocurrency, yet he is a major figure in meme coin history because his mere reappearance in 2024 moved nine figures of token value, the clearest demonstration of the attention economics the trenches run on.

The return

On May 12, 2024, Gill's X account posted for the first time in nearly three years: a drawing of a gamer leaning forward in his chair. GameStop stock roughly tripled over the following sessions, and the effect spilled instantly on chain. An unaffiliated tribute coin on Solana using the GME ticker, launched in January 2024, surged about 1,900 percent, with CoinDesk reporting its capitalization rising from under 4 million dollars to over 100 million, while adjacent meme stocks coins and cat coins like KITTY ran thousands of percent. Decrypt noted the coin had no connection to Gill or GameStop whatsoever; the market simply needed something with the right letters on it. The episode is covered at GME on Solana.

June 2024

Gill kept posting cryptic movie clips, and on June 2 revealed on Reddit a position of over 9 million GameStop shares. On June 6 CoinDesk reported the Solana GME coin jumping more than 80 percent after he posted a screenshot showing a position worth 586 million dollars, and his June 7 livestream, his first in three years, drew hundreds of thousands of concurrent viewers. Reuters and CNN reported scrutiny of his trading, including a quickly withdrawn class action lawsuit and reported reviews by his brokerage, none of which produced any finding of wrongdoing against him.

Significance

Gill's 2024 arc established the template that defined the rest of the cycle: attention itself is the asset, and tickers are just antennas for it. The GME tribute coin's holders were long a man who did not know they existed. Every subsequent celebrity resurrection trade, from the celebrity coin wave onward, was priced with the Roaring Kitty precedent in mind. Gill went quiet again later in 2024, taking a large reported stake in Chewy before falling silent, and every silence since has been traded as a potential entry.

References