Floki
 | |
| ticker | FLOKI |
|---|---|
| blockchain | Ethereum and BNB Chain |
| launched | June 2021 |
| peak market cap | about 3.3 billion dollars (June 2024) |
Floki is a dog themed meme coin launched in June 2021 and named after Elon Musk's Shiba Inu puppy, later peaking at about 3.3 billion dollars in June 2024 after rebranding into a utility ecosystem.
Floki, originally Floki Inu, is a meme coin issued on both Ethereum and BNB Chain. It was created in June 2021 after Elon Musk tweeted that his new Shiba Inu puppy would be named Floki, and it grew from a Musk tweet derivative into one of the longest lived brands of the dog coin era.
Origin
On June 25, 2021 Musk tweeted that his Shiba Inu would be named Floki, and anonymous developers launched Floki Inu within days to capture the moment. The project was soon taken over by a team that branded holders as Vikings and marketed FLOKI as a movement rather than a joke, with a total supply of 10 trillion tokens split across two chains. Unlike most 2021 dog coins it kept shipping products, including the Valhalla blockchain game, the FlokiFi token locker, and an aggressive global sponsorship and advertising push.
Market history
FLOKI first spiked during the late 2021 dog coin mania, rising thousands of percent from launch to a November 2021 peak. After surviving the bear market, it rallied through 2024 and set its all time high of about 0.000346 dollars on June 4, 2024, which put its market capitalization at roughly 3.3 billion dollars based on circulating supply. It was still valued near 2.6 billion dollars on December 9, 2024 before the broader meme coin decline set in. By August 2026 CoinGecko showed a market capitalization of about 190 million dollars, down roughly 94 percent from the peak.
Cultural impact
Floki is the canonical example of a celebrity tweet coin that outlived its tweet. Born as one of dozens of tokens front running a Musk dog name, it outlasted nearly all of them by converting meme attention into a persistent brand, a strategy later imitated by ecosystem meme coins on every chain. Together with Dogecoin, Shiba Inu, and Baby Doge Coin it completes the great dog coin canon of 2021, and its Viking army remains a reference point in the trenches for how far community branding can carry a joke.