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creator rewards gold rush

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creator rewards gold rush
creator rewards gold rush
Image: official logo
dateSeptember 2025
weekly rewards claimedabout $20 million (mid September)
headline earnerBunnyFuFuu, $217,000 in two days
wildest momentBagwork leaking Drake and Future songs
platformpump.fun

The September 2025 explosion of pump.fun livestream earnings, when $20 million in creator rewards was claimed in a single week, esports star BunnyFuFuu made $217,000 in two days, and teenagers leaked unreleased Drake songs for fees.

Contents
  1. 1 Background
  2. 2 BunnyFuFuu and the mainstream arrival
  3. 3 The Drake leaks
  4. 4 Significance
  5. 5 References

The creator rewards gold rush was the September 2025 surge in livestream earnings on pump.fun, when the platform's dynamic fee sharing turned streaming into the most lucrative attention game in the trenches. In the week before September 15, 2025, about $20 million in creator rewards was claimed on the platform, minting overnight fortunes for streamers and pushing PUMP toward its all time high.

Background

Pump.fun had rebuilt its streaming product through 2025 (see pump fun livestreaming) and in August tied it to dynamic creator fees under project ascend, paying coin creators a cut of trading fees that scaled with activity. Decrypt reported the new fee model handed out $2 million to creators in its first 24 hours, with one creator claiming $80,000 on day one. The company branded the model creator capital markets: viewers do not donate as on Twitch, they buy the streamer's coin and profit if the show gets bigger. September was the month the flywheel caught.

BunnyFuFuu and the mainstream arrival

In mid September, former League of Legends esports player Michael "BunnyFuFuu" Kurylo began streaming on pump.fun and earned $217,000 in creator fees in his first two days, a figure that grew to about $243,600 in three days. Coverage treated him as the first mainstream content creator to defect to the platform, and his numbers, impossible on Twitch or YouTube at his audience size, became the recruiting pitch for the streamer meta that followed.

The Drake leaks

The era's most notorious stunt came from Bagwork, a duo of 19 year old streamers who claimed to play unreleased Drake and Future songs on stream. Their coin ran to a $53 million market cap on Sunday, September 14 before retracing 41 percent, and the pair earned $83,410 in creator fees over that Saturday and Sunday, about $168,000 across four days. Drake reportedly phoned streamer Adin Ross to say he had no idea who the leakers were. Decrypt's parallel tour of the platform's wildest broadcasts, from endurance stunts to oddity theater, framed the moment as monetized chaos with a ticker attached.

Significance

The gold rush validated pump.fun's bet that fee sharing could manufacture a native creator economy, and it coincided with the platform reclaiming dominance after the letsbonk flippening and with PUMP's September peak. It also revived familiar worries: within weeks, reports of degrading and abusive streams returned, and the incentive structure that paid teenagers six figures for leaked music drew comparisons to the platform's darkest 2024 era. The month remains the reference point for what creator capital markets look like at full throttle.

References

Category: Events