Propose an edit: Believe

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Title Category One sentence summary Infobox, one "key: value" per line Article body, markdown, use [[wiki links]] and end with a ## References section

## Function

Believe is a Solana launchpad whose signature mechanic moved token creation onto X: a user replies to the platform's @launchcoin account with a ticker, and the backend deploys the token automatically, replying with a link when it is live. Tokens start on a dynamic [[bonding curve]] and graduate to [[meteora]] once they reach 100 thousand dollars in market capitalization. Trading fees are split 50/50 between the platform and the coin's creator, who can claim payouts by linking an X account, with no wallet required to launch. Believe marketed itself as a home for app coins, tokens attached to real consumer products, a framing that fed the internet capital markets narrative of 2025.

## History

Believe was founded by Ben Pasternak, an Australian consumer app founder previously known for the Monkey app and the NUGGS food brand. His SocialFi platform Clout rebranded to Believe in April 2025, and in early May his personal PASTERNAK token was rebranded to LAUNCHCOIN. As the launch via reply mechanic went viral, LAUNCHCOIN was reported up roughly 27,000 percent, passing 200 million dollars in market capitalization, and the platform briefly rivaled [[pump.fun]] in mindshare on [[crypto twitter]].

## Decline

Momentum faded quickly. The Defiant reported that weekly revenue fell 94 percent from its May 2025 peak, and developers later scrapped the original token model. In October 2025 the platform rebranded LAUNCHCOIN to BELIEVE with total supply raised to 1.33 billion, and coverage reported that tokens not migrated by the October 29 deadline were permanently destroyed, a decision that drew heavy criticism. The Defiant also reported that Believe paused some on chain creator payouts and asked creators to switch to PayPal. A class action filed in March 2026 in the Southern District of New York accused Pasternak, B24 Inc. and the Believe Foundation of misleading token investors; those claims are allegations and have not been adjudicated. By 2026 the token was reported down more than 99 percent from its high.

## Status in 2026

Believe still operates in 2026 at a much reduced scale, and is generally cited in [[the trenches]] as the peak example of the 2025 launchpad wars, when every platform sought a social mechanic that could outflank [[pump.fun]].

## References

- https://www.coingecko.com/learn/what-is-believe-token-launchpad
- https://thedefiant.io/news/defi/launchcoin-tumbles-as-believe-app-s-revenue-falls-94-from-may-peak
- https://thedefiant.io/news/defi/believe-launchpad-pauses-some-on-chain-payouts-asks-creators-to-switch-to-paypal
- https://www.claimdepot.com/cases/believe-crypto-class-action-accuses-founder-ben-pasternak-of-misleading-token-investors
- https://www.ccn.com/analysis/crypto/launchcoin-price-suffers-sell-off-supply-swells/

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