HAWK

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HAWK
Image: token logo via CoinGecko / DexScreener listings
ticker	HAWK
blockchain	Solana
launched	December 2024
peak market cap	about 491 million dollars (December 4, 2024)

HAWK is a Solana meme coin fronted by viral personality Haliey Welch that collapsed more than 90 percent within hours of its December 2024 launch, prompting a lawsuit and a federal inquiry that closed without charges.

Contents

1 Origin
2 Collapse
3 Legal aftermath
4 Cultural impact
5 References

HAWK is a meme coin on the Solana blockchain launched on December 4, 2024, as the official token of Haliey Welch, the "Hawk Tuah girl" whose street interview catchphrase made her one of 2024's biggest viral celebrities. The token's collapse within hours of launch became the defining celebrity coin disaster of the pre TRUMP era.

Origin

Welch parlayed her June 2024 viral moment into a podcast ("Talk Tuah") and merchandising business. The HAWK token was developed and launched in partnership with Web3 firm overHere Ltd, with an entity called the Tuah The Moon Foundation holding supply, and promoter Alex Larson Schultz, known as Doc Hollywood, involved in the rollout. Welch promoted the launch to her mainstream audience, presenting it as a community token rather than an investment.

Collapse

HAWK debuted at a market capitalization around 16.6 million dollars and spiked to approximately 491 million dollars within hours, then crashed more than 90 percent the same evening. Onchain analysts reported that a small cluster of wallets, including alleged snipers and insider allocations, controlled the bulk of supply and sold into the launch; the team denied selling. A livestream in which Welch's team fielded accusations from crypto investigator Coffeezilla became one of the most replayed clips of the cycle.

Legal aftermath

On December 19, 2024, investors represented by Burwick Law and Wolf Popper filed suit in the Eastern District of New York against overHere Ltd, the Tuah The Moon Foundation, Clinton So, and Alex Larson Schultz, alleging sale of unregistered securities and misleading promotion; twelve plaintiffs claimed combined losses over 151,000 dollars. Welch was not named as a defendant. The Securities and Exchange Commission opened an inquiry, and in March 2025 Welch's representatives said the SEC had closed its investigation without findings or sanctions against her; Welch said she cooperated with investigators, was paid only a marketing fee, and was done with crypto. All fraud claims remain allegations from litigation and reporting.

Cultural impact

HAWK marked the moment mainstream celebrity culture collided with the trenches at full speed and lost. It became the template warning cited before every subsequent influencer launch, popularized "sniper allocation" analysis in launch coverage, and made Coffeezilla's confrontation format a standard part of meme coin accountability. In retrospectives it is treated as the dress rehearsal for the political coin blowups of early 2025.

References

Category: Coins